Our Story

Welcome to bad bebé - from two mums with big dreams, two bebés with bigger personalities, husbands who hustle with us, and families who never let go.

Two best friends, one big mood.

bad bebé started the way most great rebellions do - somewhere between a 2am feed and a coffee that went cold. Joanna & Helene were swapping DMs about the same problem: baby clothes were stuck in a loop of glittery unicorns and pastel predictability. Cute, sure. But not us.

So we did what sleep-deprived fashion girls do best - we curated. We sourced. We designed. All while juggling nappy changes and tantrums. The goal? Pieces with attitude. Elevated little fits that nod to grown-up style without losing the fun of being a kid.

bad bebé is our answer to the question every cool parent asks: Why can’t baby clothes have the same energy as the rest of your wardrobe? No sugar-coated slogans. No fairy-dust overload. Just effortlessly stylish staples built for tiny humans with big personalities and parents who refuse to settle.

This is babywear with bite. Minimal, luxe, a touch cheeky. Because bad looks good on them.